Blizzard itself finally responds

http://us.battle.net/wow/en/forum/topic/3424798330

Dear members of the Blizzard community,

I have read your feedback and comments about this year’s BlizzCon, and I have also read the feedback to the apology from Level 90 Elite Tauren Chieftain. I’d like to respond to some of your feedback here.

As president of Blizzard, I take full responsibility for everything that occurs at BlizzCon.

It was shortsighted and insensitive to use the video at all, even in censored form. The language used in the original version, including the slurs and use of sexual orientation as an insult, is not acceptable, period. We realize now that having even an edited version at the show was counter to the standards we try to maintain in our forums and in our games. Doing so was an error in judgment, and we regret it.

The bottom line is we deeply apologize for our mistakes and for hurting or offending anyone. We want you to have fun at our events, and we want everyone to feel welcome. We’re proud to be part of a huge and diverse community, and I am proud that so many aspects of the community are represented within Blizzard itself.

As a leader of Blizzard, and a member of the band, I truly hope you will accept my humblest apology.

– Mike Morhaime
President, Blizzard Entertainment

Firstly thanks to Mike for getting the apology out, while there will be some people who still want more I think this is a good response.  It’s a clear apology and it makes no bones about where the buck stops.

On the US forum there are still those wondering what it was about, complaining about people being oversensitive etc etc, however I strongly suspect those are the same muppets we see spamming [Anal] in trade.  I doubt whether any of them will change their attitudes or behaviour for a few more years, maybe when they’re old enough to vote, drive, drink, have kids, be responsible etc etc their views will settle down and spend less time proving themselves through abusing others.

Could they have handled this better, hell yes.  The blues could have not knee-jerked so much in their rush to dismiss it all as a bit of fun, nothing to worry about, L90ETC could have written an apology which did just that without trying to explain themselves.

Blizzard could have crushed this issue within 24 hours by doing what Mike did overnight.

So here’s to a new dawn and the hope that lessons have been learnt, understood and will be remembered next time.

As Ratshag says we have other things to discuss, such as Pandas.  Epic leveling experience or a good source of meat and leather for adventurers?

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4 Responses to Blizzard itself finally responds

  1. shannaraak says:

    Well, this year, it was about being homophobic. Last year showed Blizzard as a sexist company.

    What else would you expect?

  2. pjie2 says:

    The main bad thing you can say about this is it took too long in coming. I guess there could have been machinations we don’t see behind the scenes that held things up – maybe they spent a while trying to get Corpsegrinder himself to apologise, who knows?

    Mind, you, there’s also the fact that it’s largely false to draw a distinction between the ETC apology and this one. Mike Morhaime is the bass player in the band, and must surely therefore have had a hand in drafting both apologies – which leaves the question of why they / he bothered with the less complete ETC one in the first place.

  3. korenmolen says:

    A better apology than the first two attempts. If at first you don’t succeed, eh? Let’s hope that the feedback they received here sinks in. Just a smidge.

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